Looking for a network wide promo for Sky’s upcoming programming, we sat around the table and under
Gary Leano’s creative direction and came up with three pitches, which we rapidly turned into scripts
and mood boards. ‘Magic Slot’ – a juxtaposition of an arcane old parking meter and the look of 3D projection
mapping jumped right off the page to Steve Laker (Head of Promos) had in mind.
The only amendment Steve requested was that we price up some additional talent, making change-outs possible
so they could keep the promo fresh over several months.
Carla Mercer was brought on as SKY’s producer and together we set to work planning out the shoot and what
the graphics would look like - how they would sit with the live action and also the different genres that would
make up the body of the spot.
Casting was important to Carla as she was keen to hit a younger demo and not be too conservative
“…can we see a youngish dude with some big fat headphones…” etc.
Director Gary Leano and Producer Gary Stalker had come of a series of promos for SKY Sport, working as a
well-oiled-machine shooting Canon 5D Mk II they found they were able to tackle all of the duties that
traditionally a much larger crew would be brought in for.
This light and fast production mentality not only gives more value to the client when creative doesn’t
call for a large crew, it also allows Gary Leano to stay hands on across all aspects of the creative process
from beginning to end. He knows intimately how things need to come together and is comfortable making decisions
as director, camera operator and vfx supervisor all at once - providing clients with an efficient one stop shop,
even when they require a high concept look.
In the end G had done the lot – providing all the creative, shooting, compositing, modeling and animation needed
to makes these spots really fly.
Steven Laker (Head of promos) SKY
Carla Mercer (Producer SKY)
Gary Leano (Creative / Director / DOP / Cam Op / GFX)
Gary Stalker (Producer)
SKY - Magic Slot"